Insights into communication skills and strategies in modern business and real estate

Abstract

Communication plays a fundamental role in the success of the modern real estate business as it impacts client relationships, negotiations, and competitiveness in the market. As a digital transformation takes place, real estate practitioners have to deal with multi-faceted relationships that mix face to face interaction with new communication technology. This research study offers an analytical account of communication in real estate business, using client-centred approach to communication, negotiation, and the use of communication by electronic and virtual means. This research study provides an analysis of the effect of communication on business transactions and customer relations through the review of secondary literature, industry analysis, and contemporary writings. The study articulates some of the communication strategies utilized by effective real estate practitioners which include, but are not limited to, listening in a way that facilitates understanding, negotiating in a manner that makes the respondents want to give the desired information, and dealing with clients in a manner that uses facts. The study further examines the impact of AI powered chatbots, virtual tours of properties, and branding on social media in terms of their influence on client participation and decision making. The analysis reveals major barriers to communication including cultural and linguistic diversity, inequalities in the level of technology, and mechanization of client relations which make it difficult for real estate practitioners to operate in a digital world. The research concludes that even though technology offers unmatched speed in service delivery, it is essential to ensure that the balance between automation and personalized communication remains. This study therefore proposes the use of blended communication methods that utilize administrative and interpersonal approaches in order to foster trust, transparency, and client satisfaction towards real estate services.